There are many blogs on the Internet that are looked at by millions of people. Many views want theses bloggers to write on subject important to them. Therefore it is important to know exactly how to ask a blogger to write what you want. Whether pitchers are working for a company trying to get their name out or for a local newspaper or just for themselves, they must know how to properly pitch an idea to bloggers.
The first thing pitchers need to do is get involved in the blog that they want to give the idea too. If you are not commenting and creating conversations with the blogger before you pitch then they will not give you the time of day.
Then next way you need to approach a blogger is to get to know the author and personalize the pitch e-mail you send them. This shows them that you are only sending this idea to them and they are special. In the email you need to mention how blogging about your topic will benefit them.
Do not treat bloggers like journalists! They are more than likely already getting many press releases and do not need anymore! Also make sure you content is relevant and current. Blogs are all about timeliness; if it is not up-to-date they will not blog about it.
It is crucial to build a relationship with the blogger because that is lasting. Engaging with the author of ht blog helps you to get ahead of your competition. Lastly, there are no set rules for pitching blogs so be creative!
